Analysis of small, medium and large companies initially failed to reach statistical significance with linear equations. This was due to the exponential growth of both variables. Applying an exponential model achieved statistical significance.
Large companies were able to increase their bookings by $18 million annually, representing 51% growth. This value grew every subsequent year. Small companies observed more modest but still impressive growth considering their sales organizations only have a handful of representatives.
Not only are TopOPPS customers capable of closing more deals but the average deal size consistently grew year over year. This has a double multiplier effect on bookings which is evident by exponential growth across the board.
Seventy-five percent of the companies demonstrated an immediate increase in their bookings in the following month/quarter of implementation.
#3 Time kills deals
Every day added to the sales cycle decreased booking amounts. Faster sales cycle impact both bookings size and allow the sales rep to handle more opportunities.