Use Cases that Drive ROI
ROI doesn’t just happen. ROI is achieved by driving outcomes that have measurable results and business value within the sales process. These outcomes are achieved by targeting specific use cases, within the context of your organization, that can be enhanced through the implementation of AI technologies. The diagram below maps use cases to the ROI areas they support and the to the broad categories of AI technologies.
While our ultimate goal for our customers is an accurate sales forecast, the foundation of an accurate sales forecast is a crystal clean sales pipeline. The foundation of an crystal clean sales pipeline requires comprehensive data on most interactions with each opportunity.
To create an accurate sales forecast, you can’t start with the forecast or better algorithms, you need to start from the bottom up.
- Building a solid foundation of information by automating the data capture of CRM data.
- Use interaction information to ensure a clean sales pipeline and understand and guide the sales process.
- Leverate AI to provide an unbiased pipeline review and sales forecast.